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Creative Thinking for Sales Success

Thinking differently or creatively is one of the keys to success when on the path to becoming a Sales Expert. Many people believe that sales is simply selling an item or idea to either an individual or a company. However, anyone who has either been involved with sales or interested in sales knows that this is simply not the case. Apple has given one of the best examples in this regard when they redefined the way that consumer products were viewed after they released the iPhone and iPad. Instead of a simple electronic item, it is a personal powerhouse of technology that we can carry with us 24/7.


Communication is key for Sales Experts, but only some allow the consumer to take the lead in their conversations. Some professionals make the mistake of talking too much to their prospective customers. However, when a customer is in control of the conversation, they are sometimes able to connect with their Sales Representative on a more personal level. This personal relationship goes far beyond the traditional 30 second sales pitch and allows the Sales Professional to be a human being.


Allowing human interaction could ultimately lead to a higher success rate of closed sales. This will not only assist Salespeople in closing more sales, but it will allow them to become trusted advisers to their customers.